REASON # 6
The Swiss Franc is a strong and stable currency
Although Switzerland is in the heart of Europe, the country is not part of the European Union and holds its own currency, the Swiss Franc. International investors strive for the safe haven offered by the Swiss franc – especially since the financial crisis in 2008. Lately, demand for francs and franc denominated assets was so strong that nominal short-term Swiss interest rates even became negative. Due to its strength and quite decorrelated valuation versus the dollar or the euro, the Swiss currency should absolutely be part of any well-diversified portfolio.